Web Survey Bibliography
Online access panels provide the opportunity to conduct truly consistent, multi-national surveys with research conducted across multiple continents at the touch of a button. Whilst it is true that online access panels have made the process of multi-national surveys far easier, this “ease” has come with new challenges. This presentation illustrates the elements that a researcher needs to consider when designing such online projects, drawing from a case study on international consumer feedback on the upcoming Beijing Olympic Games.
ESOMAR (abstract)
Web survey bibliography - Pearson, C. (5)
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives; 2009; Pearson, C., Shapero, D., Umeh, K., Boen, D.
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.